Today’s proliferation of mobile apps to meet enterprise mobility strategies is limited if constrained to native iPhone and Android apps. If you want to interact with a large corporation when sitting in your office, you have access to all the many features provided by their website. Why shouldn’t it be the same in the mobile space? Alan demonstrates the power of the web app, whose capability alongside the native app is rapidly closing. And using a web app you address any phone with a browser, rather than being limited to iPhone and Android-owning customers.