The Startup Genome Project defines a startup as a developmental organism that evolves along 5 interdependent dimensions: Customer, Product, Team, Business Model and Financials. A startup can maximize its speed of progress by keeping the 5 core dimensions in balance.
The Genome report continues “The art of high growth entrepreneurship is to master the chaos of getting each of these 5 dimensions to move in time and concert with one another. Most startup failures can be explained by one or more of these dimensions falling out of tune with the others.”
Tech Inject maximises balanced startup growth in the following areas:
Customers
- Acquisition of new customers at almost no cost to the startup
- Access to an existing Customer base of customers that accelerates sales
- Local marketing at no cost to the startup
- Generation of additional customer references that can be used globally
- Servicing of global customers in more locations
Product
- Feedback from more customers in more locations to improve products earlier
- Freeing up resources that would be used to open new markets, to spend more time building the best possible product
Team
- Provides a complete, functioning sales team with sales, technical and management at no cost to the startup
- Access to shared specialists – CFO, HR, sales manager, marketing, IT etc., that the business may not be able to justify fulltime
- Enablement responsibility mainly performed by Tech Inject, minimising the time that key people need to be tied up on enablement
Financials
- Early generation of cash profits from territories that the startup may not be able to develop for several years
- Parallel investment by Tech Inject building the Asia Pacific business reduces the amount of capital raising required to grow the business
- A single weekly forecast provided for the whole Asia Pacific region, providing better business planning and predictability
- Credit is provided to customers, local collections are performed and local currency fluctuations are managed without input from the startup
Business Model
- Early validation of the business model in different markets
- Predictable options for acquiring the Asia Pacific business at any time
- Blocking of competitors in Asia Pacific by having a local sales presence
Tech Inject’s unique business model addresses these very reasons that have historically caused startup failure.
Read more about the Startup Genome Project here